Madonna and cell phones
March 26th 2008 06:18
The European mobile carrier Vodafone and Madonna have teamed up to promote the release of her new album, "Hard Candy". Vodafone will release one track a day for download to mobile devices during the week preceding the album's official release date on April 28. The songs will cost about $2 each(.99p), except for the album's first single "4 minutes," which is available now for about $2.50.
Madge is the first pop star to pre-release an album by cell network, and with Vodafone's 200 million customers in 25 markets, we're pretty sure this promo will be effective. Unfortunately, while Vodafone owns 45% of Verizon Wireless in America, there have been no similar announcements to distribute the album by cell network in the U.S. Which means hard core American Madonna fans will have to wait online for the inevitable low quality leaks of the new album.
Madonna is no stranger to new forms of distributing music and "Hard Candy" will be the last studio album that the Queen of Pop does under her contract with Warner Music Group. Her new contract with the concert promoter Live Nation will cover future music recordings as well as tours and management of the "Madonna Brand". Looks like Madonna has reinvented herself again, and just in time for her 50th birthday!
For full article go to the link above.
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