Internet TV Revolution
October 19th 2010 01:16
The Growing Market for Internet-Enabled Televisions
TV manufacturers and a new breed of company in the set-top box market that lets consumers connect to the Internet via their televisions. One of those companies is Roku, which sells its entry-level box for $60. CEO Anthony Wood told me the company is closing in on 1 million customers and that the average user is consuming 33 hours of content each month using the device.
Roku rival Boxee() has amassed about 1.2 million users so far, says CEO Avner Ronen. That’s just through its downloadable app, which requires users to connect their computers to their televisions. The company plans to introduce its own box in November and bring with it a string of content partnerships, like BBC and Major League Baseball, as well as from companies like blip.tv and other purely digital outfits
You can bet they'll be after the big bucks of the advertising dollar.
They are up and running already and all set to go higher and higher.
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