Gadgets become the new socks
December 16th 2011 03:29
The Christmas present most likely to be returned to the shop to be exchanged for cash is not socks after all, according to the latest research by Accenture.
In 2011, U.S. consumer electronics manufacturers, carriers and retailers will spend $16.7 billion to process returned merchandise. Which is a fair bit to have to spend on repairing, reboxing, restocking and reselling products that someone's gran thought they wanted.
After all, there are those certifiable people who insist you can really use an iPad for anything more than stunning a turkey before taking its head off.
Accenture pointed out the amount spent on returns represents six percent of revenue for manufacturers and 2-3 percent of sales for retailers.
Between one in ten and one in five gadgets will go back to the shop, with 58 percent of gadget retailers reporting higher return rates than previous years.
Read more: Really Long Link
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